NATURAL HEALTH TRENDS CORP. LAUNCHES IN HONG KONG Subsidiary Strengthens Foothold in Far East Market DALLAS, TEXAS - February 25, 2002 - Natural Health Trends Corp. (OTCBB: NHTC) announced that its subsidiary, Lexxus International, has begun distribution of the Company's popular quality-of-life product, Viacrème(TM), in Hong Kong, China. The Company, which reported net sales of approximately $20.5 million for the nine months ended September 30, 2001 versus $6.5 million for the same period the year before, is optimistic that the new Hong Kong-based distributorship will strengthen their foothold on the Asian market. The Hong Kong distributorship will be working with Lexxus Taiwan, a majority-owned subsidiary of Natural Health Trends Corp., in the marketing and distribution of the Company's popular quality of life Viacrème product. Viacrème is a patented, safe, clear, topical cream that contains the essential active ingredients to promote clitoral sensitivity and to improve the opportunity for women to achieve greater sexual satisfaction. Natural Health Trends Corporation has seen rapid growth in recent months, announcing distribution expansion for its growing line of "quality-of-life" products into New Zealand, Barbados, and Taiwan among others. "After the auspicious launch of Lexxus Taiwan, we are very excited to announce our expansion into Hong Kong, as we experience this rapid growth in the East Asian market," said Mark Woodburn, President of Natural Health Trends Corp. "Hong Kong is another of our latest steps in introducing new revolutionary products to a global marketplace," he concluded. About Natural Health Trends Corp. Natural Health Trends Corporation is a holding company for two operating subsidiaries, ekaire.com, Inc., which sells nutritional supplements and vitamins, and Lexxus International, Inc. Lexxus, started in January 2001, markets and sells the revolutionary new product, Viacrème TM. Viacrème, developed by a leading gynecologist, is a quality-of-life product that improves the opportunity for women to achieve greater sexual satisfaction. Lexxus International has earned an estimated $17 million in revenues in just its first nine months of operation. The product, Viacrème, received a considerable amount of positive exposure including appearances on Good Morning Canada, FOX News and EXTRA, a leading television news magazine program. Lexxus International recently announced three additional products to its quality-of-life line. The three products are LaVie, a non-alcoholic Bordeaux manufactured with some of nature's most sensuous herbs; LexLips, a lip-gloss designed to give the appearance of full and luscious lips; and Skindulgence, a skin-care product with a blend of botanical extracts helping diminish the appearance of fine lines and wrinkles. Investors looking for information pertaining to Natural Health Trends Corp. or any of its subsidiaries are encouraged to look up www.nhtc.ws on the Internet or by contacting Investor Relations Services, Inc. at 386.409.0200 or on the Internet at www.invrel.net. Shareholders are encouraged to register for updated information on the corporation via e-mail at the website. When used in Form 10-QSB and in future filings by the Company with the Securities and Exchange Commission, the words ``will likely result,'' ``the Company expects,'' ``will continue,'' ``is anticipated,'' ``estimated,'' ``projected,'' ``outlook'' or similar expressions are intended to identify ``forward-looking statements'' within the meaning of the Private Securities Litigation Act of 1995. The Company wishes to caution readers not to place undue reliance on such forward-looking statements, each of which speak only as of the date made. Such statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical earnings and those presently anticipated or projected. The Company has no obligation to publicly release the results of any revisions, which may be made to any forward-looking statements to reflect anticipated or unanticipated events or circumstances occurring after the date of such statements. CONTACT: Natural Health Trends Corp., Dallas Mark Woodburn, 972/819-2035 or Investor Relations Services, Inc., New Smyrna Beach, Fla. Tom Watkins, 386/409-0200 [email protected] |