Natural Health Trends Corp. Launches Two New Products at Las Vegas Convention 180 Degree Life System Carb-Blocker Diet Supplement Blocks Starches, Noni Juice Promotes Good Health DALLAS, Texas--(BUSINESS WIRE)--Oct. 8, 2003-- Natural Health Trends Corp. (OTC BB: NHLC), an international direct-selling company, announced on September 26 the launch of a new carbohydrate blocker for the $40 billion weight loss market as well as a Noni-juice beverage for the health food market at its Lexxus Division distributor convention in Las Vegas, NV. 180 Degree Life System Carb-Blocker is a carbohydrate blocker developed by Natural Health Trends Corp. with Dr. Steven Rosenblatt, author of the best selling book "The Starch Blocker Diet" (Harper Collins). Over 20 years of research stand behind this revolutionary, all-natural, non-stimulant weight loss product synthesized from white kidney beans. By blocking up to 1/3 of the calories a dieter eats, this ephedra-free and ma huang-free, proprietary formula helps burn fat by preventing the starch in foods, such as pizza, pasta, bread, rice and potatoes from turning into sugar, forcing the body to use stored fat for energy. Mark Woodburn, president of Natural Health Trends Corp., said, "We are very excited about this product because it approaches dieting sensibly and scientifically. The research behind the low-carbohydrate diets has shown that starches contribute greatly to the overweight epidemic. 180 Degree Life System Carb-Blocker takes that knowledge one step further by letting you eat some starches and preventing your body from absorbing all the calories in them." Dr. Steven Rosenblatt said, "Excess weight is more serious than not looking good in a swimming suit, it is a potential threat to your health and even your life. Studies have shown that overweight women have a 62% higher death rate than women who are not, and for men, it's 52% higher. Diabetes, cancer and arthritis are just some of the problems that being too heavy can cause. And the Centers for Disease Control and Prevention say 65% of U.S. adults are overweight." In addition to the 180 Degree Life System Carb-Blocker, Natural Health Trends Corp. introduced its first Noni-fruit juice drink, called "Premium Noni Juice". Also known as Indian Mulberry and Morinda Citrifolia, Noni-fruit comes from the South Pacific, where the local people have used it for thousands of years because it is rich in vitamins, minerals, enzymes, antioxidants, phytonutrients and bioflavonoids. The 100% organic Noni fruit in "Premium Noni Juice" is harvested in internationally certified organic plantations on the Samoan Islands in the South Pacific. The all-natural drink contains Noni juice as well as pineapple, white grape and Concord grape juices. Woodburn said, "Of all the fruits, Noni has the highest known concentration of pro-xeronine, which the body turns into xeronine, which seems to enhance the ability of the body's cells to absorb nutrients and makes them more metabolically efficient. While promising research of the positive attributes of Noni juice is still in the early stages, preliminary results and anecdotal evidence have made believers out of our development team. And unlike many health drinks, our Noni juice tastes great." Natural Health Trends Corp. showcased the products over the weekend of September 26-28 at a convention in Las Vegas where it hosted its Lexxus Division distributors in North America. Woodburn concluded, "We have got the greatest sales force in the business, and they deserve to sell the greatest products we can design. We expect tremendous support for both the 180 Degree Life System Carb-Blocker and Premium Noni Juice, and our product development pipeline is nowhere near empty." Natural Health Trends Corp. is an international direct-selling company operating in more than 30 markets throughout Asia, North America and Eastern Europe. The Company markets premium quality personal care products under the Lexxus brand and markets its nutritional supplement products under the Kaire brand. Additional information can be found on the Company's website, www.naturalhealthtrendscorp.com, and management encourages interested parties to register for updated corporate information via e-mail on the Company's homepage. Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.
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