Hesse, age 61, manages the Dorchester Group, a venture capital firm he founded in 1992. Previously, he was president of Swartwood Hesse, Inc. another investment firm, from 1981-1992. From 1971 to 1981, he was a partner with Faherty & Swartwood. Inc., an institutional brokerage house. From 1969-1971, Hesse was a retail stockbroker with Goodbody and Co.

Hesse is also a director of ShortPath, Inc. a private real estate management company, TwoWay TV, a U.S. public company in the interactive television business, and Dominion Resources, a public company marketing computerized golf training systems. Hesse holds a bachelor's degree in philosophy from St. Peter's College, and has studied at the Maryknoll Seminary, and the New York Institute of Finance.

Mark Woodburn, President of Natural Health Trends Corp., said, "The addition of Bob Hesse to our board is a significant development for Natural Health Trends Corp. Bob has vast knowledge of the business world at the very highest levels. I am certain we can rely on his experience, advice and wisdom as we continue to grow and reach new markets. His track record of raising capital and managing funds, in particular, will be a tremendous benefit for our continued progress. With Bob joining, independent directors now comprise a majority of our Board."

Mr. Hesse added, "In my 37 years in the investment business, I have never been associated with a corporate management which has executed on its business plan with greater success than here at Natural Health Trends Corp. I hope that my experience as an investor and investment manager brings broader scope and counsel to a board which has already achieved extraordinary success."

Natural Health Trends Corp. is an international direct-selling company operating in more than 30 markets throughout Asia, North America, Eastern Europe and Latin America. The Company markets premium quality personal care products under the Lexxus brand and markets its nutritional supplement products under the Kaire brand. Additional information can be found on the Company's website, and management encourages interested parties to register for updated corporate information via e-mail on the Company's homepage, www.naturalhealthtrendscorp.com.

This press release contains forward-looking information made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be affected by certain risks and uncertainties described in the company's filings with the Securities and Exchange Commission. The company's actual results could differ materially from such forward-looking statements.

Natural Health Trends Corp.
Mark Woodburn, 972-241-4080

or

Porter, LeVay & Rose, Inc.
Investor Relations
Michael Porter

or

Linda Decker

or

Editorial
Jeff Myhre, 212-564-4700
Fax: 212-244-3075
www.plrinvest.com